AWS for
Software Vendors
Storm Reply — your partner for AWS Marketplace listings, SaaS architecture, and ISV Accelerate. We bring your software to AWS and to market.
What ISVs and Software Vendors Face Today
Software vendors are under pressure to deliver products faster, operate them at scale, and simultaneously meet the rising security and compliance expectations of their enterprise customers.
SaaS Transformation
Many software vendors are under pressure to transform their on-premises products into SaaS offerings. The architecture for multi-tenancy, usage-based metering, and automated onboarding is complex and requires fundamental changes to both the product and the operating model.
Reaching Customers via AWS Marketplace
The AWS Marketplace gives ISVs direct access to millions of AWS customers — but listing requires technical validation, a well-designed pricing model, and proof of relevant compliance standards before the first transaction is possible.
Compliance as a Sales Argument
Enterprise customers require ISO 27001, SOC 2, and GDPR compliance as a baseline. Without a demonstrable security architecture and corresponding certifications, ISVs regularly lose deals to certified competitors in procurement processes.
Our Services for Software Vendors
Storm Reply guides ISVs from their first Marketplace listing to a scalable, compliance-ready SaaS platform on AWS.
AWS Marketplace Listing
From product categorization and pricing model to technical validation: we guide ISVs through the entire listing process. SaaS subscriptions, AMI, and container-based products with metering integration and compliant billing.
SaaS Multi-Tenancy Architecture
We design and implement scalable multi-tenant architectures on AWS: Silo, Pool, and Bridge models with clear tenant isolation, automated tenant onboarding, and usage-based metering. Optimized for growth without operational overhead.
Co-Selling with AWS (ISV Accelerate)
We qualify ISVs for the AWS ISV Accelerate program and coordinate co-sell activities with the AWS sales team. Joint opportunity management, sales enablement, and support for AWS-internal processes to accelerate deal closure.
Legacy Modernization for SaaS
Transformation of on-premises software products into cloud-ready SaaS offerings on AWS. We incrementally modernize monoliths: containerization, microservices decomposition, API-first design, and serverless transformation — with minimal disruption to live operations.
Security & Compliance as a Competitive Edge
Enterprise customers only buy from ISVs with demonstrable security and compliance. We implement ISO 27001-ready architectures, SOC 2 readiness, GDPR conformance, and AWS Security Hub — making compliance a sales argument rather than a barrier.
From Idea to AWS Marketplace
Our structured process reliably brings your software product to AWS — and into the hands of your customers.
Assessment
Analysis of your software product: architecture, tenancy requirements, compliance goals, and Marketplace readiness.
Architecture
SaaS architecture design: tenancy model, scaling strategy, security concept, and AWS service selection.
Migration & Build
Incremental transformation of your product: containerization, metering integration, multi-tenancy implementation.
Marketplace Listing
Technical validation, product documentation, pricing model setup, and submission of the AWS Marketplace listing.
Co-Sell & Scale
ISV Accelerate activation, co-selling with the AWS sales team, and continuous optimization of architecture and costs.
Why Storm Reply
Storm Reply is the Amazon Web Services specialist within the Reply Group, focused on the DACH region.
AWS Competencies — Reply Group
As part of the Reply Group, ISV customers benefit from 16 AWS Competencies including SaaS, Security, DevOps, Machine Learning, and GenAI — proven expertise for every technical requirement.
AWS Certifications
More than 1,500 AWS certifications within the Reply Group — technical depth in AWS architecture, security, machine learning, and cloud operations for ISV projects of any complexity.
AWS Premier Consulting Partner
Storm Reply has been an AWS Premier Consulting Partner since 2014 — the highest partner tier in the AWS Partner Network. ISVs benefit from direct AWS co-sell access through the ISV Accelerate programme.
Locations in Germany
Storm Reply operates from six locations across Germany: Gütersloh, Hamburg, Frankfurt, Berlin, Dortmund, and Munich — giving DACH-based ISVs a local point of contact and short feedback loops.
AWS Partnership
As an AWS Premier Consulting Partner and ISV Accelerate programme member, Storm Reply helps software vendors build and sell their AWS products.
Consulting Partner Since 2014
Competency Partner ISV Specialist
Competency Partner GDPR & ISO 27001
Recognized Expertise on AWS
Your Strategic AWS Premier Partner
Storm Reply is the AWS-specialized company within the Reply Group — holding the highest AWS partner status: Premier Tier Services Partner since 2014. In the DACH market, we guide businesses from strategy through migration to ongoing operations.
As part of the Reply Group, you benefit from 16 AWS Competencies, 1,500+ AWS certifications, and a network of over 2,000 AWS professionals — across 6 locations in Germany.
FAQ for Software Vendors on AWS
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The AWS ISV Accelerate program is a co-sell program from Amazon Web Services for independent software vendors (ISVs) whose solutions run on AWS. Participating ISVs gain access to AWS sales teams, joint go-to-market activities, and accelerated deal cycles. Requirements include an AWS Marketplace listing and meeting technical and business qualification criteria.
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An AWS Marketplace listing involves several steps: product categorization (SaaS, AMI, Container, Professional Services), pricing model selection (BYOL, pay-as-you-go, subscriptions), metering integration via the AWS Marketplace Metering Service, contract setup, and technical validation. Storm Reply guides ISVs through the entire listing process, ensuring all technical requirements are met.
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Multi-tenancy describes the ability of a SaaS solution to serve multiple customers (tenants) from shared infrastructure. AWS offers several isolation models: Silo (one AWS account per tenant), Pool (shared resources with logical separation), and Bridge (hybrid). Storm Reply analyzes compliance requirements, cost targets, and scaling needs to select the optimal model for your SaaS platform.
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Migrating on-premises software to SaaS on AWS typically follows a structured path: analysis of the existing product and architecture, definition of the tenancy model, incremental containerization or serverless transformation, implementation of metering and billing, AWS Marketplace integration, and finally go-to-market. Storm Reply provides end-to-end guidance throughout the entire ISV modernization journey.
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ISVs on AWS must meet different compliance standards depending on their target market: ISO 27001, SOC 2, GDPR, and industry-specific requirements such as HIPAA or PCI-DSS. AWS provides services like AWS Security Hub, AWS Config, AWS CloudTrail, and AWS Artifact. Storm Reply helps ISVs build compliance into their architecture from the start — turning it into a competitive advantage and trust factor for enterprise sales.
Ready for AWS Marketplace?
Our ISV experts analyze your software product and develop a concrete plan for Marketplace listing, SaaS architecture, and co-selling with AWS.
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