What is the AWS ISV Accelerate program?

The AWS ISV Accelerate program is a co-sell program from Amazon Web Services for independent software vendors (ISVs) whose solutions run on AWS. Participating ISVs gain access to AWS sales teams, joint go-to-market activities, and accelerated deal cycles. Requirements include an AWS Marketplace listing and meeting technical and business qualification criteria.

How do I list my software on AWS Marketplace?

An AWS Marketplace listing involves several steps: product categorization (SaaS, AMI, Container, Professional Services), pricing model selection (BYOL, pay-as-you-go, subscriptions), metering integration via the AWS Marketplace Metering Service, contract setup, and technical validation. Storm Reply guides ISVs through the entire listing process, ensuring all technical requirements are met.

What does multi-tenancy mean for SaaS on AWS?

Multi-tenancy describes the ability of a SaaS solution to serve multiple customers (tenants) from shared infrastructure. AWS offers several isolation models: Silo (one AWS account per tenant), Pool (shared resources with logical separation), and Bridge (hybrid). Storm Reply analyzes compliance requirements, cost targets, and scaling needs to select the optimal model for your SaaS platform.

How do I modernize on-premises software to SaaS on AWS?

Migrating on-premises software to SaaS on AWS typically follows a structured path: analysis of the existing product and architecture, definition of the tenancy model, incremental containerization or serverless transformation, implementation of metering and billing, AWS Marketplace integration, and finally go-to-market. Storm Reply provides end-to-end guidance throughout the entire ISV modernization journey.

What security and compliance requirements must ISVs meet on AWS?

ISVs on AWS must meet different compliance standards depending on their target market: ISO 27001, SOC 2, GDPR, and industry-specific requirements such as HIPAA or PCI-DSS. AWS provides services like AWS Security Hub, AWS Config, AWS CloudTrail, and AWS Artifact. Storm Reply helps ISVs build compliance into their architecture from the start — turning it into a competitive advantage and trust factor for enterprise sales.

AWS Premier Consulting Partner DACH

AWS for
Software Vendors

Storm Reply — your partner for AWS Marketplace listings, SaaS architecture, and ISV Accelerate. We bring your software to AWS and to market.

Start ISV Advisory Our Services

AWS Marketplace

SaaS Multi-Tenancy

ISV Accelerate

Security & Compliance

Cloud Projects

AWS Competencies

Certifications

Years Premier Partner

ISV Expertise on AWS

Our Services for Software Vendors

Storm Reply guides ISVs from their first Marketplace listing to a scalable, compliance-ready SaaS platform on AWS.

AWS Marketplace Listing

From product categorization and pricing model to technical validation: we guide ISVs through the entire listing process. SaaS subscriptions, AMI, and container-based products with metering integration and compliant billing.

AWS Marketplace Metering Service SaaS Subscriptions BYOL

SaaS Multi-Tenancy Architecture

We design and implement scalable multi-tenant architectures on AWS: Silo, Pool, and Bridge models with clear tenant isolation, automated tenant onboarding, and usage-based metering. Optimized for growth without operational overhead.

Amazon EKS Amazon ECS AWS Lambda Amazon Cognito

Co-Selling with AWS (ISV Accelerate)

We qualify ISVs for the AWS ISV Accelerate program and coordinate co-sell activities with the AWS sales team. Joint opportunity management, sales enablement, and support for AWS-internal processes to accelerate deal closure.

ISV Accelerate Co-Sell AWS Partner Network ACE Pipeline

Legacy Modernization for SaaS

Transformation of on-premises software products into cloud-ready SaaS offerings on AWS. We incrementally modernize monoliths: containerization, microservices decomposition, API-first design, and serverless transformation — with minimal disruption to live operations.

Strangler Fig Pattern Microservices API Gateway EventBridge

Security & Compliance as a Competitive Edge

Enterprise customers only buy from ISVs with demonstrable security and compliance. We implement ISO 27001-ready architectures, SOC 2 readiness, GDPR conformance, and AWS Security Hub — making compliance a sales argument rather than a barrier.

AWS Security Hub AWS Config ISO 27001 GDPR

Our ISV Enablement Process

From Idea to AWS Marketplace

Our structured process reliably brings your software product to AWS — and into the hands of your customers.

Phase 1

Assessment

Analysis of your software product: architecture, tenancy requirements, compliance goals, and Marketplace readiness.

Phase 2

Architecture

SaaS architecture design: tenancy model, scaling strategy, security concept, and AWS service selection.

Phase 3

Migration & Build

Incremental transformation of your product: containerization, metering integration, multi-tenancy implementation.

Phase 4

Marketplace Listing

Technical validation, product documentation, pricing model setup, and submission of the AWS Marketplace listing.

Phase 5

Co-Sell & Scale

ISV Accelerate activation, co-selling with the AWS sales team, and continuous optimization of architecture and costs.

Proven Results

ISV Success Stories with Storm Reply

Measurable outcomes from ISV enablement and SaaS projects by Storm Reply on AWS.

10x

Cost Reduction via SaaS Transformation

10x cost reduction for a legal tech ISV through transformation to a serverless SaaS architecture on AWS — while freeing up 30–40% of operational capacity.

Legal Tech ISV

Zero Downtime Migration to AWS

Complete migration of an on-premises software product to AWS SaaS architecture without any production outage — including AWS Marketplace listing and automated tenant onboarding.

B2B Software Vendor

99%

Serverless SaaS Platform

Transformation of a monolithic IoT management application into a 99% serverless multi-tenant SaaS platform using AWS Lambda, Step Functions, and DynamoDB.

IoT Software Vendor

AWS Competencies — Reply Group

As part of the Reply Group, ISV customers benefit from 16 AWS Competencies: SaaS, Security, DevOps, Machine Learning, GenAI, and more — the right expertise for every requirement.

Reply Group AWS Expertise

Trusted by Leading Enterprises

Customers & Partners

ISV enablement and SaaS transformation for software vendors in legal tech, IoT, energy, and manufacturing.

STP SOPTIM EXOM SCHENCK KINGSPAN

AWS Premier
Consulting Partner Since 2014

AWS SaaS
Competency Partner ISV Specialist

AWS Security
Competency Partner GDPR & ISO 27001

16 AWS Competencies

Recognized Expertise on AWS

SaaS Security DevOps Migration Generative AI Machine Learning Data & Analytics Cloud Operations Industrial Software IoT Financial Services Automotive Energy Retail Oracle

Why Storm Reply

Your Strategic AWS Premier Partner

Storm Reply is the AWS-specialized company within the Reply Group — holding the highest AWS partner status: Premier Tier Services Partner since 2014. In the DACH market, we guide businesses from strategy through migration to ongoing operations.

As part of the Reply Group, you benefit from 16 AWS Competencies, 1,500+ AWS certifications, and a network of over 2,000 AWS professionals — across 6 locations in Germany.

Premier since 2014 Highest AWS partner status

16 Competencies Reply Group — broadest certification

1,500+ Certifications AWS expertise across the Reply Group

6 Locations in Germany Gütersloh, Hamburg, Frankfurt, Berlin, Dortmund, Munich

Frequently Asked Questions

FAQ for Software Vendors on AWS

: The AWS ISV Accelerate program is a co-sell program from Amazon Web Services for independent software vendors (ISVs) whose solutions run on AWS. Participating ISVs gain access to AWS sales teams, joint go-to-market activities, and accelerated deal cycles. Requirements include an AWS Marketplace listing and meeting technical and business qualification criteria.
: An AWS Marketplace listing involves several steps: product categorization (SaaS, AMI, Container, Professional Services), pricing model selection (BYOL, pay-as-you-go, subscriptions), metering integration via the AWS Marketplace Metering Service, contract setup, and technical validation. Storm Reply guides ISVs through the entire listing process, ensuring all technical requirements are met.
: Multi-tenancy describes the ability of a SaaS solution to serve multiple customers (tenants) from shared infrastructure. AWS offers several isolation models: Silo (one AWS account per tenant), Pool (shared resources with logical separation), and Bridge (hybrid). Storm Reply analyzes compliance requirements, cost targets, and scaling needs to select the optimal model for your SaaS platform.
: Migrating on-premises software to SaaS on AWS typically follows a structured path: analysis of the existing product and architecture, definition of the tenancy model, incremental containerization or serverless transformation, implementation of metering and billing, AWS Marketplace integration, and finally go-to-market. Storm Reply provides end-to-end guidance throughout the entire ISV modernization journey.
: ISVs on AWS must meet different compliance standards depending on their target market: ISO 27001, SOC 2, GDPR, and industry-specific requirements such as HIPAA or PCI-DSS. AWS provides services like AWS Security Hub, AWS Config, AWS CloudTrail, and AWS Artifact. Storm Reply helps ISVs build compliance into their architecture from the start — turning it into a competitive advantage and trust factor for enterprise sales.

Ready for AWS Marketplace?

Our ISV experts analyze your software product and develop a concrete plan for Marketplace listing, SaaS architecture, and co-selling with AWS.

Start ISV Advisory

AWS for
Software Vendors